How to Use Wholesale Cut Flowers to Build Your Retail Florist Business

Most florists place their largest orders of wholesale cut flowers in anticipation of the Valentine's Day, followed closely by Mother's Day. On these days the shops get more walk-in customers than ever. Yet two high-selling days a year are not enough to sustain and grow a floral business. It is possible to have sales volume and revenue akin to these holidays every day of the year. However, in order to do so, the main business of the florist must come from wedding planners and other special event organizers. In order to secure repeat business and referrals from these professionals, a florist must look at her own business through the eyes of these high-volume clients. When looking for flower vendors, event planners and coordinators search for the following things:

Quality of available flowers - Are the flowers fresh, with vivid colors? How long the flowers stay fresh also referred to as vase life, is determined in large part by how fresh they were when delivered to the floral shop. Using a wholesale flowers supplier that delivers quickly and has proper facilities to maintain freshness and vase life of cut flowers means you will be able to offer longer lasting arrangements to your clients.

Flowers

Attractiveness of display arrangements - It goes without saying that unattractive arrangements of flowers that are past their prime will be a huge turn-off for anyone. When it comes to event planners, their professional reputation depends in large part on how dazzling an event they can put together. To help you with creating attractive arrangements, choose a wholesale cut flowers [http://www.bloomsxpress.com%20] supplier that offers bouquet assembly and chance to place custom orders.

How to Use Wholesale Cut Flowers to Build Your Retail Florist Business

Trendiness of display arrangements - For many brides wedding planning starts with checking out bridal magazines and websites for the latest trends in gowns and flowers. While red roses are always in demand, if the season's trend is using Birds of Paradise in bridal bouquets, then one needs to have a wholesale flowers supplier who can meet this need. As many varieties of flowers should be offered by the wholesale cut flowers supplier as possible. A wide variety of colors, from common to exotic ones, are a great asset.

Flexibility and willingness to work with the event planner's or bride's ideas and wishes - The event planner is there to make a beautiful event according to theirs and their clients' vision. They will appreciate suggestions, but they have envisioned their event and want to execute it that way. For a florist it means finding a wholesale flowers supplier that delivers exotic flowers and colors, offers a wide selection of flowers, and has the freshest flowers available even out of season.

In short, a successful wholesale flowers supplier will, after impressing a few event planners, gain the coveted and priceless word of mouth advertising. If you buy quality wholesale cut flowers, you will find that in time the success of your business will be measured by the wedding and event planners you impress.

How to Use Wholesale Cut Flowers to Build Your Retail Florist Business

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Retail Florists

Flowers from different farms all over the world find their way into the market through importers and wholesale buyers. These dealers then distribute the flowers to the retail florists in malls or neighborhood shops. Retail florists are usually located within one district of the city, the one nearest to the dealer or ports. Close distances to the sources ensure the freshness of the flowers and lessen the cost of transport and risk of damage and spoilage.

With faster transportation, improved logistical infrastructures for importing and exporting goods, and the growing diversity of tastes and preferences of those who populate cities, more exotic and hard-to-come-by flowers are being made available in most retail florists. Competition among these florists has also encouraged each one to offer specializations and expertise. Some florists hold diploma courses in design and boast of awards won in national and international competitions in flower arrangements. This has led to the creation of various flower arrangements available for the customers to choose from.

Florist

Selling flowers has become a lucrative business as people are finding more reasons and occasions to use flowers. Some retail florists have transformed their businesses and gone to the next level by branding their products. They sell what are known as designer blooms. These retail florists have branches or franchises across the country, and even in other parts of the world.

Giving flowers are not the cheapest way to express your feelings or convey a message. Designer blooms have given retail florists the prestige of jewelry or clothes designers. Retail florists who have gone into the business of designer blooms offer top-of-the-line flowers suited for very special occasions or as gifts for celebrities and very important clients and bosses.

Retail Florists

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