Your business website is the virtual equivalent of your bricks and mortar reception area. Your potential clients get their first impressions of your business in about ten seconds' perusal of your home page. It is vital therefore to have your home page, and the rest of your website, looking as professional and polished as you would like your business image to be.
Proofreading the text meticulously is essential of course, but you need to go further than checking just spelling and grammar. Websites can be complex organisms and you need to ensure that all the internal and external connections are functional.
Florist
A specialist website proofreader and copyeditor will check links for you. This is something you can do yourself though, if you have time. Be meticulous going through each and every link to ensure that it is functional and that it connects to the information that you intended it to. Look out for misspelt urls. There are lots of advertising sites out there that take a well known website's address, change it by one letter or dash and hope to get traffic from misspelt urls searching for the genuine site. You don't want to send your potential clients off on a wild goose chase around the internet, so make sure you know where you are sending them. Re-check those links on a regular basis, every few months or so, as dead links leave your website looking out of date and uncared for.
Your website should have content added on a regular basis, to keep it fresh for clients, but also to keep the search engines noticing it. One useful way to do this is to write articles, on a relevant topic to your business, every couple of weeks and add them to your website. This also gets your name out there on the internet and gains you name recognition as an expert in your field. Again a good relationship with your proofreader and copyeditor will help you to maintain a high level of accuracy and readability, so that your website always looks attractive and professional on every page.
Take time proofreading and copyediting your website and if you've got the design elements and product right too you'll have the winning formula to impress clients and gain business.
Proofreading Websites
Kit Heathcock writes and copyedits for a number of websites from her own site Original Orange. She is currently working on a major travel website Just the Planet and is also co-creator of A Flower Gallery.